The Evoke Team

Kristen  Hayes

Kristen Hayes

Marketing & Outreach Director

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Kristen is a Southern California native and graduated cum laude from UCLA with a degree in Communications. As Director of Marketing & Outreach for Evoke Therapy Programs, Kristen is responsible for overall marketing strategy and development as well as representing the program with marketing/networking events, tours and conferences, media relations, and referral relations.

Kristen is an established public relations and communications professional with 20 years of experience in the field. Previously, she owned her own PR agency that served behavioral health and addiction treatment programs and professionals exclusively. Prior to this, she served as vice president of media and communications for a group of adolescent treatment facilities, and spent seven years as communications director for the nation’s largest provider of behavioral health and addiction treatment services. Before working in this field, Kristen worked in marketing and communications roles for a commercial real estate firm, the University of San Diego, and LEGOLAND California, as well as for two PR agencies.

Kristen is an active member of the Women’s Association for Addiction Treatment (WAAT) and the National Association of Therapeutic Schools and Programs (NATSAP), and currently serves as the Public Relations Committee Chair for NATSAP. Kristen's passion for the behavioral health field stems from her own familial issues with addiction and mental illness, and her affinity for wilderness therapy is attributable to her love of the outdoors. She enjoys camping and hiking with her husband, twin girls and Jack Russell Terrier named Tucker, and is an avid runner.