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Joye Madden

Evoke Therapy Programs Coach


Joye Madden

Evoke Therapy Programs Coach

Joye specializes in helping mothers heal and grow. Using parent coaching practices rooted in self-care and self-compassion, Joye’s commitment is fueled by her personal experiences with intergenerational family addiction and mental illness. Joye is grounded by her own healing, which gives her the capacity to serve as an empathetic listener and loving container for parents as they heal alongside their family members.

Education and Prior Work Experience

Joye has extensive experience working as a parent coach in a variety of settings. She has worked with the Bradford Health Services family program, as well as The Bridge to Recovery, a trauma treatment center, where she served on the Board of Directors and supported their family and adult professional programs.

Joye holds a Conscious Parenting Coach certification under clinical psychologist Dr. Shefali Tsabary. The certification focuses on mapping patterns that block growth and connection in parent/child relationships, creating bridges from a parent’s past to the present, educating clients on core parental competencies, and empowering clients to create their own change and transformation. She also received an experiential training certification from Onsite Workshops, and has received training in SFR (Structured Family Recovery). Joye’s approach is heavily influenced by the work of Dr. Gabor Maté, who developed the Compassionate Inquiry psychotherapeutic method. Compassionate Inquiry offers a mind/body/spirit approach to healing, guiding clients to an understanding of the unconscious dynamics that run their lives and how to liberate themselves from these patterns.


Joye’s family has direct experience with addiction and recovery and a variety of treatment experiences, including wilderness therapy, rehab, and therapeutic boarding schools. Through her experience as a parent with a child in treatment, Joye discovered first-hand that addiction is a family disease, and that parallel growth must occur with parent and child in order for the whole family system to evolve. When her own children were going through their Wilderness journey, she witnessed them gaining new skills and learning how to make healthier choices. Through this process, Joye realized she also needed to make changes in her own parenting to make room for their growth. This required Joye to process her own trauma, deconstruct her patterns, and take responsibility for their impact on her own family. The positive impact of her experience makes Joye passionate about supporting others on this journey.


Joye lives in Birmingham, Alabama with her three children and husband. When she is not working with families, you can find her knitting, baking, playing with her pups and kittens, and enjoying time with her family!